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Communication Training : PR Indonesia

Background :
Komunitas PR Indonesia membutuhkan training untuk institutional branding, crisis management, dan digital public relations untuk C level dari berbagai organisasi.

Metode Training :
Training dikemas dalam bentuk praktikal, aplikatif, serta tidak membosankan. Diampu oleh para praktisi senior PR yang tergabung dalam Asosiasi Perusahaan PR Indonesia.

Silabus :
STRATEGIC COMMS PLANNING
• Memahami reputasi sebagai aset terpenting organisasi
• Prinsip membangun reputasi
• Sifat Reputasi
• Fungsi manajemen kehumasan
• Proses komunikasi institusi
• Pendekatan pemangku kepentingan (analisis dan mapping)
• Channel komunikasi (PESO)
• Framework formulasi perumusan komunikasi dan rekomendasi

CRISIS MANAGEMENT
• Mitigasi/Issue Mapping
• Stakeholder Mapping
• Standby Statement
• Crisis Communications Handling
• Do’s and Don’t in Crisis Management
• Crisis Case Studies

DIGITAL PR BASIC UNDERSTANDING
• Understanding digital audience in the disruption era
• The Brand Purpose
• The Social Media Generations
• Changes in Media Preferences
• Simulacra: Hoax and Flame War
• Content Democratizations: UGC, Meme, Re-mixing
• Disrupted Content
• Web3 at a Glance: Metaverse is Beyond Technical
• Public Involvement & Collaboration

DEVELOPING DIGITAL COMMUNICATIONS STRATEGY AND CAMPAIGN
• Target Audiences Mapping
• Data Driven Strategy
• Unique Value Prepositions
• Brand Personality
• Communications Objective
• What to Say and How to Say
• Story-Telling Game Plan
• Digital Engagement

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